CRM Manager

Job Description

Job title – CRM Manager
Job location – Lagos State
Salary – Negotiable
Company – Mikano International

Summary –
The CRM Manager will lead customer lifecycle management across Motors and Power businesses, driving lead management, sales conversion, aftersales retention, and revenue growth. The role requires strong experience in CRM platforms, dealership/customer data, and managing multi-touch customer journeys in Nigeria’s automotive and power sectors.
Responsibilities:
CRM Strategy & Management:
·       Develop and execute CRM strategy for Motors (passenger, commercial) and Power (generators, lighting).
·       Implement customer lifecycle programs: acquisition, nurturing, conversion, retention, and loyalty.
·       Ensure CRM aligns with sales, aftersales, service, and marketing objectives.
Lead & Pipeline Management:
·       Manage lead capture from digital, showroom, field sales, and partners.
·       Track lead-to-sale journey and improve conversion rates.
Customer Data & Segmentation:
·       Build and maintain a centralized customer database across Motors and Power.
·       Segment customers by industry, usage, fleet size, value, and lifecycle stage.
·       Use insights to personalize campaigns and communications.
Marketing Automation & Campaigns:
·       Plan and execute CRM campaigns (email, SMS, WhatsApp, call center).
·       Run targeted campaigns for:
o  Test drives and vehicle offers
o  Generator sales and maintenance contracts
o  Aftersales service reminders and parts promotions
Aftersales & Retention:
·       Improve service retention, parts sales, and warranty engagement.
·       Implement service reminders, maintenance programs, and loyalty initiatives.
Reporting & Analytics:
·       Build dashboards for:
Lead source performance
Conversion rates
Sales attribution
Customer retention and repeat purchase
Systems & Integration:
·       Provide actionable insights to leadership.
·       Manage CRM platforms.
·       Integrate CRM with website, call center and ERP system.
·       Ensure data quality, governance, and compliance.
Stakeholder Management:
·       Work with Sales, Marketing, Aftersales, Call Center, and IT teams.
·       Train teams on CRM usage and customer journey best practices.
Requirements:
·       Bachelor’s degree in marketing, Business Mgmt., Data analytics, or related field.
·       CRM certifications are a plus.
·       7–10+ years in CRM, preferably in:
Automotive (OEM or dealership) preferably
Power (solutions / generators) preferably
Proven success improving lead conversion, retention, and CRM adoption.
Previous experience using CRM systems (Salesforce, Dynamics365, Hub spot, Zoho).
Nigeria market experience strongly preferred.

How to Apply
Interested and qualified candidates should send their CV to: careers@mikano-intl.com using the Job Title as the subject of the mail.