Product Marketer

Job Description

### About this role

As the Product Marketer at Bayse, you will own how we position, launch, and scale our products, with a strong bias toward data, experimentation, and measurable outcomes. This role sits at the intersection of product, growth, and business, and will be judged by impact on activation, retention, conversion, and revenue.

Bayse operates in a category where trust and education matter, but narratives alone are not enough. You will pair clear storytelling with rigorous analysis, turning user behavior, funnel performance, and market insights into strong positioning, sharper messaging, and better go-to-market execution. You will work closely with product, design, engineering, and leadership to plan launches, run experiments, and continuously improve performance.

## Key Responsibilities

– **Data-led positioning and messaging:** Define and evolve positioning, value propositions, and messaging based on user research, funnel data, cohort behavior, and market performance insights.
– **Metrics-driven GTM strategy:** Build GTM plans with clear targets and measurement frameworks, including hypotheses, success metrics, channel strategy, timelines, and post-launch evaluation.
– **Launch execution and measurement:** Lead launches end to end, coordinating assets and timelines while tracking performance before, during, and after launch to drive iteration.
– **Lifecycle and funnel optimization:** Partner with growth and product to improve activation, retention, and reactivation through segmentation, lifecycle journeys, and continuous A/B testing.
– **User education that moves metrics:** Create and optimize education content and in-product messaging that improves comprehension, reduces drop-off, and increases successful trading behaviors.
– **Research, insights, and competitive intelligence:** Run quantitative and qualitative research, track competitor moves, and translate insights into sharper messaging and better campaigns.
– **Performance reporting:** Build dashboards and reporting routines that make marketing impact obvious, track what is working, and highlight where to double down or stop.
– **Cross-functional alignment:** Ensure the company has consistent narratives and clear metrics for success across product, support, partnerships, and leadership.

## About You

– **4+ years** experience in product marketing, growth marketing, or related roles, with a track record of improving funnel metrics and shipping measurable wins.
– Highly data-driven. You can define KPIs, build measurement plans, analyze performance, and turn insights into action quickly.
– Strong writing and communication skills, with the ability to simplify complex concepts into clear messaging, and test that messaging with real results.
– Experience leading launches with clear targets, experimentation plans, and post-launch reviews.
– Comfortable partnering closely with product and engineering teams, and strong at managing cross-functional execution and timelines.
– Strong analytical toolkit: segmentation, cohort analysis, A/B testing, and channel performance evaluation.
– High ownership and high agency. You take vague problems, define the right metrics, and drive outcomes without heavy oversight.
– **Knowledge of prediction markets, trading, or financial products is a major advantage**, especially if you have marketed products where trust, education, and conversion measurement are critical.
– Experience with creator or community-driven growth is a plus, as long as you can measure and optimize performance.

## How to Apply

Send a short pitch to **build@bayse.markets** with your resume or relevant work samples that show results.
Use the subject line:

**“Product Marketing Manager – Lagos”**

We will reach out if your application is a strong fit.