Growth Marketer
Job Description
### About This Role
Bayse is building Africa’s largest prediction market exchange. Growth here is a serious function, not a support role. You will be responsible for building and scaling a growth engine that is both deeply analytical and relentlessly creative. This means you can design a strategy, run experiments with scientific discipline, and also create attention and momentum through unconventional, high-signal ideas.
We are looking for someone who is an out-of-the-box thinker, extremely data-driven, and creative. Someone who understands how attention works, has strong social media instincts, and can turn distribution into a repeatable system. You will own performance marketing, lifecycle marketing, and retention frameworks, and you will be measured by real outcomes: CAC, conversion, activation, retention, revenue, and growth rate.
### Key Responsibilities
– **Own Bayse’s growth engine:** Build and execute a growth roadmap across acquisition, activation, retention, reactivation, and revenue, with clear targets, timelines, and accountability.
– **Performance marketing and paid acquisition:** Plan, launch, and optimize ad campaigns across channels (Meta, X, TikTok, Google, others). Own creatives, targeting, attribution, CAC, ROAS, and scaling decisions.
– **Insanely creative attention strategies:** Develop unconventional growth ideas and campaigns that drive attention and conversation. Build playbooks for virality, culture, and community-driven distribution.
– **Social media growth and playbooks:** Own social strategy and execution, content systems, posting cadence, narrative arcs, creator collaborations, and performance tracking. Build repeatable playbooks that compound reach and conversion.
– **Funnel and conversion optimization:** Work closely with product and design to improve onboarding and activation flows. Reduce drop-off, improve trade conversion, and optimize the path from interest to first trade and repeat trading.
– **Lifecycle marketing and retention:** Build lifecycle journeys (email, push, SMS, in-app) and retention frameworks (segmentation, triggers, behavioral messaging) that increase repeat usage and habit formation.
– **Experimentation at speed:** Run structured experiments weekly across ads, landing pages, onboarding, social content, referrals, partnerships, and lifecycle. Prioritize with rigor and scale what works.
– **Analytics, reporting, and insights:** Build dashboards and reporting routines. Own cohort analysis, segmentation, attribution, and channel performance reviews. Turn insights into decisions fast.
– **Creative testing system:** Build a high-velocity creative pipeline: hooks, angles, scripts, landing pages, UGC briefs, offers, and iterations, backed by performance data.
– **Growth operations:** Build documentation, playbooks, and processes that make growth repeatable. Coordinate cross-functional execution with design, product, engineering, and support.
### About You
– 5+ years of experience in growth marketing, performance marketing, or product-led growth roles, with a strong track record of measurable outcomes.
– Deeply data-driven. You are fluent in funnels, cohorts, attribution, CAC/ROAS, and you can translate numbers into clear actions and priorities.
– Extremely creative with strong taste. You can consistently generate fresh angles, hooks, and campaigns, and you understand how to manufacture attention without relying on generic tactics.
– Strong social media instincts. You understand platform dynamics and have experience building playbooks that drive reach, engagement, and conversion.
– Proven experience running and scaling paid campaigns, including creative strategy, targeting, optimization, and performance reporting.
– Strong experience with lifecycle marketing and retention frameworks, including segmentation, triggers, messaging, and experimentation.
– Fast, structured executor. You can run multiple workstreams, maintain quality, and ship consistently in a startup environment.
– High ownership and high agency. You take initiative, move independently, and drive outcomes end to end.
– Knowledge of prediction markets, trading, fintech, or marketing financial products is a major advantage.
– Bonus: experience with creators, communities, referral loops, and growth programs that compound.
## How to Apply
Send a short pitch to **build@bayse.markets** with your resume + portfolio (and any relevant materials). Use the subject line:
**“Growth Marketer – Lagos”**
We will reach out if your application is a strong fit.