Head Of Brand & Marketing

Job Description

Job Role – Head of Brand & Marketing – (BA)
Location – Lagos State
Job Type – Full-time
Salary – ₦400,000.00 – ₦600,000.00 per month

About Job
BA is evolving into a modern beauty brand, where studio experience, content, and products come together seamlessly. We are looking for a Head of Brand & Marketing to lead this transformation and build BA into a highly desirable, culture-driven beauty brand.

This is not a traditional marketing role. We are looking for someone with strong creative instinct, taste, and a deep understanding of modern beauty brands.

Key Responsibilities
Brand Direction
– Define and refine BA’s visual identity, tone, and overall brand feel
– Lead creative direction across campaigns, content, and product launches
– Ensure consistency across studio, digital platforms, and packaging

Content & Creative
– Develop and execute a clear, elevated content strategy
– Plan and direct shoots (models, lighting, styling, mood boards
– Create content that is not just visually appealing, but shareable and culture-relevant

Product Marketing
– Lead storytelling, positioning, and launch strategy for all products
– Work closely with product development on naming, messaging, and pricing
– Build anticipation and demand through structured launch campaigns

Studio Experience
– Translate the BA studio into a content-worthy, aspirational experience
– Identify opportunities to turn client visits into organic content moments

Influencer & Community
– Build relationships with aligned creators and tastemakers
– Develop a focused seeding and community strategy

Campaign Execution
– Plan and execute brand campaigns, launches, and key moments
– Track performance and optimize for growth and engagement

AI & Creative Direction (Key Requirement)
* High proficiency in the use of AI tools to enhance and direct creative output
* Ability to use AI for mood boarding, concept development, and pre-visualization of shoots
* Experience generating references for lighting, styling, set design, and composition using AI
* Ability to translate AI-generated concepts into real-life shoot execution
* Strong understanding of how to blend AI-assisted creativity with high-end, brand-consistent visuals

Who You Are
– Strong creative eye and attention to detail
– Deep understanding of beauty, content, and social media culture
– Experience in brand building, content strategy, or creative direction
– Able to translate ideas into clear, executable plans
– Confident decision-maker with strong taste and brand instinct
– Not afraid to challenge ideas and protect the brand

How to Apply
Please send:
– Portfolio or examples of brands/content you’ve worked on
– Links to social media pages or campaigns you’ve led
– A short note on how you would elevate BA
To recruitmentbyomolara@gmail.com