Content Strategist

Job Description

Job Role – Content Strategist (Lifestyle Media)
Location – Lagos (Hybrid)
Job Type – Full-Time

About the Role
We are hiring a Content Strategist to lead the planning, execution, and performance of high-impact lifestyle content across digital platforms. This role sits at the heart of content production—driving editorial direction, managing publishing workflows, and ensuring consistent, high-quality output across all channels.

If you are passionate about culture, nightlife, food, travel, and city experiences—and know how to turn that into engaging content—this role is for you.

Key Responsibilities
Content Planning & Execution
Own and manage the master content calendar across all platforms
Ensure consistent daily publishing aligned with agreed timelines
Coordinate across content, design, and social teams to deliver on schedule
Identify and resolve content pipeline gaps proactively

Content Strategy & Ideation
Lead ideation across all content series and campaigns
Monitor trends and translate them into relevant, high-performing content
Ensure all content aligns with brand voice and audience expectations

Sponsored Content Management
Interpret client briefs and translate them into structured content plans
Ensure timely delivery of all sponsored campaigns
Support performance reporting and post-campaign insights

Brand Voice & Quality Control
Maintain editorial standards across all content
Review and approve captions, hooks, and copy before publishing
Ensure zero tolerance for errors and off-brand messaging

Performance & Optimization
Track and analyze content performance metrics
Use insights to refine content strategy and improve engagement
Monitor KPIs aligned with growth and campaign objectives

Requirements
3–5 years experience in content strategy, editorial, or social media
Strong understanding of Instagram (plus TikTok, X, YouTube)
Excellent copywriting and storytelling skills
Proven experience managing content calendars and workflows
Strong understanding of Lagos lifestyle and cultural trends
Highly organized with the ability to work in fast-paced environments